According to Trend Union, trend research is not a science; it is an art that arose from necessity. Trend forecasting, unlike trend spotting, is indispensable in every branch of industry, even though the need for it has yet to be recognized the way it should. “We don’t discover anything new, we observe and interpret people’s behavior and moods and note down what we see. We act as a catalyst for the spirit of the day and turn it into trends as early as possible. “We rely primarily on intuition, and after that we work with scenarios of explanations and philosophy.
